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5 Technology Trends You Need to Know to Work in Any Industry

5 Technology Trends You Need to Know to Work in Any Industry

If you’ve been following the news on exciting tech trends like artificial intelligence, then you’re probably aware that emerging technologies are changing the way we work and interact with others. In fact, with things like machine learning and touch commerce becoming increasingly popular across every industry from banking to healthcare, technology is revolutionizing the way we do business and making high-tech approaches an integral part of our lives. We recently sat down with the team at Deloitte to find out how these trends are reshaping the career space.

Here are the top five technology trends you need to know to work in any industry.

 

. Internet of Things (IOT)

One of the biggest tech trends to emerge in recent years is the Internet of Things. Simply put, the Internet of Things (abbreviated IOT) is the idea that all technological devices can be connected to the internet and to each other in an attempt to create the perfect marriage between the physical and digital worlds. How will this impact you? It depends on your industry. For example, for those who work in marketing, advertising, media or business management, IOT could provide a wealth of information on how consumers engage with products by tracking their interactions with digital devices. In turn, this data could be used to optimize marketing campaigns and user experiences.

How it’s affecting industries: The really cool thing about IOT is that it’s not only changing the way we do business but also the business models we use to do it. For example, according to Deloitte, flexible consumption models (also known as pay-per-use models) are going become increasingly more popular across all industries as new customer data becomes available.

2. Machine learning

Another exciting emerging technology is machine learning, which is essentially a computer’s ability to learn on its own by analyzing data and tracking repeating patterns. For example, social media platforms use machine learning to get a better understanding of how you’re connected with those in your social network. They do this by analyzing your likes, shares and comments and then prioritizing content from your closest connections, serving you that content first.

How it’s affecting industries: In addition to shaping your day-to-day interactions with friends on social media, machine learning is also changing the way companies do business with customers. According to Deloitte, companies like Google are using machine learning on mobile devices which can continue learning even when offline. The result? Machine learning is reshaping the way businesses interact with their customers in a big way by helping them anticipate and meet customer needs more easily.

3. Virtual reality (VR)

Remember watching movies about virtual reality and thinking how cool it would be if it was actually like that in real life? Well, it’s about to be. Although VR has been around since the 1950s, until recently the technology wasn’t able to deliver the fully immersive digital experience users have been craving. That’s about to change with recent improvements to both hardware and programming, and the effects are going to be felt across almost every industry from retail to education.

How it’s affecting industries: Virtual reality has been a popular component of video games for several years and this trend is continuing to expand. In addition to video games, VR is likely to affect companies across the board as they adopt the technology to help them engage customers more effectively and optimize their sales and marketing efforts. It’s also a potentially useful tool for learning and is increasingly being adopted by educational organizations.

4. Touch commerce

Being able to buy anything you want with the touch of a finger may have seemed like a fantasy a few years ago, but it’s now a reality. Merging touchscreen technology with one-click shopping, touch commerce allows consumers to buy products easily from their phones. After linking their payment information to a general account and enabling the feature, customers are able to buy everything from clothes to furniture with just a fingerprint.

How it’s affecting industries: According to Deloitte, this is one of the biggest things to hit eCommerce in recent years with purchases of this type expected to increase by 150% this year alone and retailers in almost every industry anticipating an increase in sales directly related to this new technology.

5. Cognitive Technology

Cognitive technology is in the same vein as machine learning and virtual reality except that it’s a broader concept. For example, the cognitive technology umbrella includes things like natural language processing (NLP) and speech recognition. Combined, these different technologies are able to automate and optimize a lot of tasks that were previously done by people, including certain aspects of accounting and analytics.

How it’s affecting industries: Although cognitive technologies have a broad range of applications, Deloitte predicts that the industry sector most affected by this trend initially will be the software sector with 95% of enterprise software companies projected to adopt these technologies by 2020.

With emerging technologies changing professional industries including banking, eCommerce, healthcare and education, staying up to date on the latest trends will give you a better understanding of your chosen industry and make you a more competitive candidate. Best of all, this knowledge might open up new doors within your field and others.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For in a Company and find answers to common interview questions such as How to Answer: What Are Your Strengths?

What are the latest technologies in IT industry?

What are the latest technologies in IT industry?

IT industry is growing rapidly today. New technologies are introduced for the ease of people . Number of technologies as well as applications are launched which perform the tasks that were like dreams in previous years.

Mobile apps are now an integral part of the digital strategy and the demand of mobile apps is increasing rapidly around the globe and we can find millions of Business apps, lifestyle apps, educational apps, on-demand apps etc on the Google Play Store and the App Store. Technology in the area of mobile app development is getting advanced day by day. A number of new trends have introduced this year.

Following are the latest technologies in IT industry:

  1. Augmented reality (AR) Technology

The approach of regular applications or traditional games is completely changed with the help of Augmented reality. This technology in mobile application will receive new impetus in 2018 and probably become mainstream. The Apple and Google have launched their own augmented reality kits i.e AR Kit and AR Core resp. And it helps app developers to create high-quality mobile apps.

2) Beacons

Among the common users, the technology of beacons becomes more widespread. More applications with beacon-based features will be created for users, and – starting from informational sources, virtual guides and ending with location-based games and much more. However, it is unlikely that users expect a technical revolution in this direction. Beacons continue to expand in use cases covering more and more areas where a person could get all the necessary information in the right place without having an Internet connection.

3) Artificial Intelligence

Artificial intelligence seems to be a game changer in mobile app development. Apple allowed developers to integrate Siri into their applications only in 2017. Soon, artificial intelligence will be utilized for a wide range of activities. So far, only large companies can afford to develop mobile applications with artificial intelligence onboard. In 2018, the rules must change.

4) Internet of things (IoT)

The Internet of things isn’t a mysterious technology anymore. Analysts predict significant changes in this area in 2018. Home appliances like smart electric kettles and everything that has the prefix “smart” can be combined into a single infrastructure for authorized users.

5) Blockchain

Blockchain is so much more than just the technology behind cryptocurrencies. A digital account book of economic transactions that can be programmed to record not just financial transactions but virtually everything of value. Blockchain can add value in so many ways to the way in which we currently go about our lives and do business. Expect to see this technology become more and more prevalent in everyday life and business.

6) Data and security applications

Probably, the most important element on this list. New security requirements of Apple are changing mobile development. Google is likely to present something similar for Android. The latest trends in this area are connected with blocking. Together with two-factor authentication and other methods, you can significantly increase data protection.

7) Cloud Based App Development

Now-a-days number of mobile app development companies are using Cloud-based app development. So they have better streamlined operation, collaboration and increased productivity. These type of mobile apps reduce the load on the internal memory by fetching the data from cloud and therefore this can prove beneficial for app developers and business owners.

8) On-demand mobile app development

On-demand services are just one of the many things that are made possible thanks to the advancement of technology; in fact, you could say that on-demand services are our world. We can use on-demand app at our convenient and at anywhere. The market for on-demand services is continuously improving and providing more and more services, each better and faster than the last. Majority of on-demand app falls under category as food ordering app, car cleaning app, taxi services, laundry service, renting app etc.

9) Digital Wallet apps

While doing online shopping most of the people use internet banking or credit/debit cards for payments. Also customers prefer to pay digital cash even doing offline shopping from grocery stores or shopping malls. That payment is done through digital wallet apps. People gradually shifting to m-commerce with the introduction of Google Wallet and Apple Pay. This trend is getting more stronger day by day in 2018. With this the organizations can harvest data and offer in-depth analysis about clients in good way. Customers will get more comfortable with this payment option.

10) Chatbots

Chatbots technology is growing very rapidly, with the market growing at the CAGR of 37.11%. It is forecasted to reach a booming $6 Billion by the end of 2023. When business bots are combined with mobile app, offer a way of creating simulating customer interaction for business. According to the statistics, in 2018- 65% of US consumers are likely to interact with chatbots.

The mobile app industry is continuously expanding at the rapid speed with the introduction of these mobile app trends. Huge competition among the developers and mobile app makers will will be there than ever in 2018. You must consider all these app development trends before you start working on your app otherwise you would be left behind in the race. Now,don’t forget to tie every product launch to these mobile app trends.

Over the last decade, I’ve launched many apps and SaaS platforms for entrepreneurs and early-stage startups who’ve gone ahead and made hundreds and millions of dollars using these platforms. If you have an app idea and not sure where to start, I can help. Feel free to connect with contact details in my profile.

Setup A Web mail Account – Microsoft Outlook

Setup A Web mail Account – Microsoft Outlook

Screenshots and Walkthroughs

The following walkthroughs will help you easily install and use most applications to interact with your hosting space. Please use the following walkthroughs to assist you in fully enjoying your webhosting experience.

Please enter your name and email address to obtain your mail settings:

  

Setup A New Account – Microsoft Outlook 2010


Open Microsoft Outlook 2010.

At the top of the page click on the ‘Tools‘ menu and then select ‘Account Settings…’.

>Tools > Account Settings…

E-mail Accounts

Click the ‘New‘ button under the ‘Email‘ tab.

Auto Account Setup

Check the box at the bottom for ‘Manually configure server settings or additional server types‘.

Note: at this point, depending on whether the user has setup a previous account in Outlook, the next couple screens may very in order but they are nearly identical, just confirm with the user which menu they are viewing.

They will see either the ‘Choose Email Service‘ (POP, IMAP, HTTP) or the user’s settings window with ‘Manually configure server settings or additional server types‘.

The key point is that they check the box to ‘Manually configure server settings or additional server types‘ and select the type of email service for the account (POP/IMAP).

Choose E-mail Service

Choose the E-mail Service: Put a dot in ‘Internet Email’ (or in ‘Microsoft Exchange, POP3, IMAP, or HTTP‘ depending on the screen user is viewing).

Make sure that your settings look like the settings shown in this screenshot.

The following are the most important:

  • Your Name: Your Name (eg. John Smith)
  • E-mail Address: email@domain.tld (eg. john@test.com
  • Incoming mail server (POP3): mail.domain.tld (eg. mail.test.com)
  • Outgoing mail server (SMTP): mail.domain.tld (eg. mail.test.com)
  • User Name: email.domain.tld (eg. john.test.com NOT john@test.com)
  • Password: The one you specified in your EasyMail Setup (8 characters maximum).

Once your settings look like the settings shown in this screenshot, click on the ‘More Settings…’ button in the bottom right hand corner.

Internet E-mail Settings

Click the ‘Outgoing Server‘ tab at the top of the screen.

Outgoing Server

Put a checkmark in ‘My outgoing server (SMTP) requires authentication‘ and make sure that the dot is in ‘Use same settings as my incoming mail server‘.

Advanced

Click on the ‘Advanced’ tab at the top.

Make sure that your settings look like the settings shown in this screenshot.

Click the ‘OK’, ‘Next’ and then ‘Finish‘ buttons and now you should be able to send and receive email.

CANNOT SEND EMAIL?

If you can receive email however you cannot send email and the settings are exactly as shown above, change your outgoing mail (SMTP) port from the default of 25 to 1025.

To do this:

Click on the ‘Edit’ menu > ‘Preferences…’ > ‘Mail Servers’ sub-category on the left.

Change the ‘Outgoing mail (SMTP) server’ from ‘Replace with: mail.your_website_address.com‘ to ‘Replace with: mail.your_website_address.com:1025′.

Background Reasoning:

In order to combat spam, some Internet Service Providers (ISPs) block traffic to external servers on port 25 so that customers using that ISP can only use the ISP’s mail server. If that customer is going to spam, the idea is that they must use the ISP’s mail server to spam and therefore be caught very quickly, and handled accordingly. Realizing that many ISP’s mail servers have a more restrictive options (ie. not being able to send to more than 100 people at a time) as they are usually residential mail servers, we have opened an alternative port to allow you to send mail using our mail servers, one that the ISPs do not block. That port is SMTP port 1025.

© 2018

Which Plugin is Best Suited For Your Online Store ~ WooCommerce Vs WP eCommerce –

Which Plugin is Best Suited For Your Online Store ~ WooCommerce Vs WP eCommerce –

Are you planning to build an online store? Are you finding it arduous to pick the ideal eCommerce plugin for your store? Well, you are not alone. The technology is improving day by day so the methods are. The upgradation in technology is really giving a tough competition to the WordPress plugins making it difficult for everyone to go for the fair choice.

Selecting the right eCommerce plugin is a prominent deal for any business because the better the platform is the better will be the chances of growth. So, while dealing with the best plugins have you ever heard about the WooCoomerce and WP eCommerce? No doubt, both plugins are power bunch as a whole when it comes to features and is quite popular. There are a certain number of WooCommerce Website Development companies which provides budget-friendly eCommerce website to their clients. But if you are considering both WooCommerce and WP eCommerce how will you decide which one will function better for your project? So, here’s an ultimate guide detailing about the two plugins.

How can you Compare WooCommerce and WP eCommerce?

WooCommerce is a popular yet powerful plugin for WordPress that offers all the peculiarities and attributes you demand from an e-commerce solution. Furthermore, it also helps you creating, and managing a WordPress – based e-commerce store. While working with this plugin you can easily sell the digital downloads including music, ebooks etc.

WP eCommerce, on the other hand, is the robust plugin and is absolutely free of charge. Install the plugin and you are all free to do the online mechanisms easily.

Which is Better –

Every online store demands different things, and each store manager looks out for the best functioning. So there are a number of companies which offers WooCommerce development services to turnaround your dull online store into the interesting one. While there are a number of plugins that attracts the users with enticing features, WooCommerce is accepted, and solidly reliable.

Payment Gateways of WooCommerce and WP eCommerce

WooCommerce allows you to undertake all the transactions done from credit cards viz. Discover, Diners Club, Visa and many more. And to surprise, your funds get deposited automatically, into your bank account in a day or two.

WP eCommerce comprises of LinkPoint and Authorize.net. Some of its plugins give access to more than 100 options for payment process. In addition, it has personal plugins for SIM, Stripe and much more.

When compared –

Tracking the site’s analytics is a prominent way to check where your end users live so that you can modify a better plan for the payment gateways to be used for business. WooComerce offers more than 130 official extensions including Amazon payments, Stripe and more.

When comparing the two, WooCoomerce differs in unique ways in payment options. In fact, it can also determine the shipping and taxes.

How the Two Are Compatible in Terms of Plugins?

WooCommerce upholds a plugin that is tremendously compatible with WordPress. Just after the installation of the plugin, you can modify your site into an online store with excellent features. With WooThemes the plugin rewards you with the intuitive interface, API, and representational state transfer, which provides the merchants a great way to meet the shipping demands. Selling online is not a big deal now and all credit goes to WooCommerce website development which benefits you with both design and development.

WP eCommerce offers you a strong support for WPML (WordPress Multilingual Plugin). It also integrates with WordPress multisite and allows you to extend the eCommerce site with additional modules.

How WooCoomerce Differs –

WooCommerce allows you trade anything in very subtle manner; it is preferred eCommerce solution, that proffers both developers and site owner a complete control over things.

Pros of Using WooCommerce Over WP eCommerce

  • According to the stats and market share, the competitive of WooCommerce is greater when set to other plugins. More than 95% of WordPress e-commerce websites use WooCoommerce plugin, while WPeCommerce is much older and is not a choice for the future developers.
  • WooCommerce is preferred for large online stores as it makes the easy addition of the external or affiliate products on the site, WPeCommerce is usually not recommended for large stores.
  • WooCommerce comes upgraded with a number of tools to manage the inventory with the store manager, and also allows built-in support for many payment gateways and can easily calculate the shipping and taxes. WPeCommerce is an older plugin and doesn’t offer many-upgraded versions for the new developing sites.
Verdict –

Both WooCommerce and WP eCommerce are best in their own way, it totally depends on the choices, budget, and preferences how you want your online store to be worked. While going on the front end, WooCommerce, provides out of the box, knacks such as good selection of sidebar widgets like recently watched products, best products so far etc. WooCoomerce development is a good choice to develop, maintain and manage the online store. It is the easiest and customizable platform for building an online business.

Now, that you have acknowledged the differences between the two, what you are waiting for, call the best Woo Commerce development company and avail the services offered by them.

Top Web Technology Trends for 2018

Top Web Technology Trends for 2018

Ironically change is a constant when it comes to web development. Trends in Web development keeps changing even before they can be implemented. These are in response to the scaling user expectation and demand for more engaging & intuitive digital experience. Keeping an eye on this is essential to stay updated and for those who are in the process of designing or building their own website. Following are the top 8 Web development trends of 2018.

Progressive Web Apps

Without any dispute, the development of Progressive Apps (PWA) is one of the top web technology trends of 2018. They are regular web pages designed to emulate mobile pages in appearance & functionality with the aim of combining the advantages of both while negating any disadvantages.

Progressive Web Apps looks to bring about a Mobile app like experience to Web pages/Websites. They can load instantly, work offline as well as load on low-quality networks because of service workers.

Following are the top reasons why you should be built PWA

  1. They are very reliable be it any network condition
  2. Users can save it on the home screen
  3. Enhanced user experience which can lead to customer conversion
  4. Increased customer engagement

E-commerce website Flipkart & informational website The Washington Post experienced increased user conversion and increased user engagement respectively after they launched PWA of their websites.

Improved Online Customer Support

This year the focus is on improved customer support. It can be accomplished either by chatbot or a customer service department. A single chatbot is any day more efficient, cost-cutting and faster than a whole customer service department. Chatbots are a must-have for every website.  Regardless of your business niche, chatbots can complement your website by increasing customers interact with it. It would ensure that you are in constant touch with your customer at any particular time or situation. The chatbots would give the user the feeling that they are interacting with a human. They can efficiently handle payments, answer queries or redirect the customer to the required page.Developing Technologies like AI can increase the functionality of chatbots which in turn would radically change the way they aid business.

The Popularity of Real-time Web Apps

Though they have been around for many years, this year is witnessing an increase in demand for them. The main reason behind this is that they enable users to share information instantly which is a plus in an era driven by the need for rapid interaction.

Real- Web Apps operate by leaving open the connection between the server and the client which enables the server to push the new data once it is there. This would mean that the client doesn’t have to keep checking manually to see whether anything had happened. They were already being used by Node.js. No other language & frameworks like Ruby on Rails have started incorporating it.

Mobile- Web Development

While developing websites, the question should be How to make it work best on mobile phones? , not Will our website work on mobile phones? With the rapid boom in smartphone users, it is integral to master Mobile – Web development. How to make website content consumable in small devices should be one of the concerns of web technology this year. One of the key challenges here is to ensure that the content can be easily navigated by the use of thumb as most of the smartphone users typically use one hand to operate their smartphones.

JavaScript Improvements

JavaScript is the most preferred programming language to develop web apps. The constant development of JS-related technologies and the vast array of existing technologies ensures that this programming language will continue to trend in 2018.

JavaScript’s Angular 2 and Angular 4 are focussed on Mobile first approach which makes it integral to modern web development. Angular 2 suggests the use of TypeScript which is the most productive way to develop both medium and large web apps that are compatible with any mobile platform/ web browser. Angular 4 is faster and saves space by reducing the generated code size by approximately 60%.

Motion UI

How to make your website appear unique from thousands of websites out there without compromising its simplicity? You can do it with Motion UI. With Motion UI you can add animations to your website: background animation, page header transitions, animated charts, modular scroller and the like. These elements can bring about more user engagement.

Single Page Websites

Single Page websites are is trending this year owing to its simplicity. Get ready to see one-page websites that have all the content organized into one scrollable page devoid of any clutter. These websites are free of complex navigation, text clutter, and multiple tabs. They help business because the user gets the information consecutively and does not get distracted by jumping over to random pages. These websites, however, are not ideal for E-Commerce & Blogs.

Static Websites

Static websites are not the thing of the past anymore. They are trending this year as these websites are secure, inexpensive to develop and can load quickly. They have become more advanced with static site generators which combines the advantages of a static website and CMS. This way they will be able to cater to all types of Business.

At this juncture of Digitalisation, having a company website is critical to your image. Keeping track of these latest trends and incorporating it can mean increased user engagement with your website.

How to install Laravel on a cPanel Server

How to install Laravel on a cPanel Server

We will show you, how to install Laravel on  a  cPanel server. Laravel is the most starred PHP framework on Github and also the most preferred framework of PHP developers . This guide should work on other Linux VPS systems as well but was tested and written for a cPanel VPS.

This guide assumes that you already have:

  • PHP 5.6.4 or later (PHP 7 is highly recommended)
  • OpenSSL, Mbstring, PDO, Tokenizer, PHP and XML Extensions
  • Apache

1. Login to your VPS via SSH

ssh root@my_server

2. Update the system and install necessary packages

yum update
yum install git curl

3. Install composer

Composer is a dependency manager for PHP with which you can install packages. Composer will pull in all the required libraries and dependencies you need for your project.

curl -sS https://getcomposer.org/installer | php
mv composer.phar /usr/local/bin/composer

4. Install Laravel

Installing Laravel is a pretty straightforward process, in this post we will install Laravel using the composer create-project command.

Switch to the domain root directory:

cd /home/USERNAME/public_html/

and install Laravel using the composer create-project command (Be sure to include the dot (.) at the end of the command.):

composer create-project --prefer-dist laravel/laravel .

If you are logged in as a root or another sudo user you will need to set the correct ownership and permissions:

chown -R USERNAME:USERNAME /home/USERNAME/public_html/

Do not forget to change ‘USERNAME’ with the actual username.

5. Configure cPanel

We need to edit the default web server document root and change it from public_html to public as required by Laravel.

Change Document Root for an Addon domain

Login to your cPanel at: https://YOUR_SERER_IP:2083 and in the ‘Domains’ section click on the ‘Addon Domains’. In the new window you will see a list of all your addon domains, click on the edit icon next to the domain’s document root path and enter the new path, for example /public_html/laravel-addon-domain.com/public.

6. Change Document Root for a Primary domain

To change the main/primary domain Document Root you need to have SSH root access to your server. Open the following file:

nano /var/cpanel/userdata/USERNAME/MY_LARAVEL_DOMAIN.COM

and change the documentroot value, just add public at the end of the path, for example:

documentroot: /home/USERNAME/public_html/public

If you have an SSL certificate for your domain you also need to edit the documentroot value in the following file:

/var/cpanel/userdata/USERNAME/MY_LARAVEL_DOMAIN.COM_SSL

Do not forget to change ‘USERNAME’ with the actual username and MY_LARAVEL_DOMAIN.COM with the actual domain.

Finally save the file and rebuild the Apache configuration:

/scripts/rebuildhttpdconf && service httpd restart

That’s it. You have successfully installed and configured Laravel on your cPanel. For more information about Laravel, please refer to the official Laravel documentation and for more information about cPanel please refer to their official cPanel documentation .


Of course, you don’t have to to install Laravel on a cPanel Server, by yourself if you use our Laravel Hosting, in which case you can simply ask our expert Linux admins to to install Laravel on a cPanel Server  for you. They are available 24×7 and will take care of your request immediately.

 

What WooCart is and how it’s going to address WooCommerce’s disadvantages

What WooCart is and how it’s going to address WooCommerce’s disadvantages

WooCart is “WooCommerce as a Platform”. Think of it as a hosted WooCommerce solution. But we won’t just host your store. We’ll do a lot more, making WooCommerce easier to use, simpler to run, faster to visit, and more secure to host.

WooCart is Easy

We’ll start with the most painful element for all new users: setup. WooCart will offer a 1-click country setup. This means we’ll set up your store with the local taxes and shipping methods configured and with the local legal content provided (privacy policy, refund policy, shipping pages etc.). With one click, WooCart will save you hours of research and frustration.

We’ll feature the most popular themes and plugins that have been tested on the WooCart platform so you’ll know they’re stable and working well. No more outdated and broken plugins and themes.

With each WooCart store, you will also receive preconfigured IMAP mailbox that you’ll be able to use in a web client or in your preferred desktop client.

WooCart is Fast

Page speed is one of the most important elements of an online store. If it doesn’t load fast, conversion rates suffer. But performance optimization is really hard to do when you don’t know how things work under the hood. So we’ll make sure your store is super optimized right out of the box. We’ll also give you information on what’s making it slow so that you can remove plugins that drag the store down.

When visitors search for products, they need to see the results in a second. Default search is sub-optimal so we’ll integrate Algolia for lightning-fast search results which are proven to increase conversions.

We’ll do automatic scaling of resources. There is nothing worse than seeing your ad campaign go viral only to have your host shut down the site.

WooCart is Safe

SSL (HTTPS in the address) is a must for stores. But if you’re new to online selling, setting it up is not easy. So we’ll automatically install and setup free SSL from Let’s Encrypt.

Because you never know what can go wrong, we’ll also do daily backups.

Staging stores. Staging is becoming more popular with a lot of hosts but WooCart will offer staging specifically for WooCommerce stores. This way you can test everything before publishing on the live store without fearing that an update will break your site.

Security setup. No more testing and installing a bunch of different security plugins. Having a platform with thousands of sites hosted will help us block malicious attacks a lot faster and easier than a single plugin on a regular host. You will sleep easier knowing that your site is safe from attacks.

  1. No vendor lock-in! WooCart will still run and host WooCommerce that millions of people use and like for the flexibility, low cost, and customizations. If you don’t like what WooCart offers, you can just download the files and move to a regular host.

THE RELATIONSHIP BETWEEN MATHEMATICS, SCIENCE, AND NATURE

 

Those who don’t know mathematics it is tough to get through a real feeling as to the prettiness. Then it is difficult to feel the inherent beauty of nature. So if you want to know about nature and want to appreciate it, it is essential to understand the language that nature speaks.

When we learn more about nature, it becomes gradually evident that an accurate statement about nature is essentially mathematical. Everything else is a guess. So mathematics is an exact science. This is because nature is mathematical; any science that aims to explain nature is totally dependent on mathematics.  It is no possible to exaggerate this point.

Nature is distinctively mathematical, and nature speaks to us in mathematics. We just have to listen. Also, it is said that ‘mathematics is science without limit’ and that ‘mathematics is the language we write science’. So here are any examples on this point who has written an equation that is Paul Dirac and the live example is Jacob Barnett.

Mathematics is a language for conveying relations. Science tries to find the invariant relationships in nature. Any knowledge is about relationships. Any living creature is in relation to a nature by way of its body. The configuration of this relation is fixed in the sense-acting system of the living creature displaying as a mirror nature from a particular viewpoint.

The basic of mathematics and science is inherent and it is why we could afterward rediscover this by creating science and mathematics.  The relations between mathematics, science, and nature provide very rich abundant ground for good questions and thoughts.

Nature is the world or universe as it occurs. Science is the process of analysis the world, to know how it works. Mathematics is the language we use to convey the value of many measurements such as quantity, time, length, energy, and much more. Also, it is used to compare the interactions or happenings we observe.

Mathematics is one of the essential tools used by science or physical science to reveal the workings of nature. Those are mostly out of straight sight of the unassisted senses. Also, physical science is the best method formulated to understand how the world works. But this science does have limitations.

So there are many assumptions about the relationships between mathematics, science, and nature. But there is one example of it. Jacob Barnett is the perfect example of this relationship. As we know Jacob is the young boy with autism. But he is the genius as he has explained about the math and science. So he is a boy with exceptional qualities and abilities. In a way, he has described these topic or theories that are phenomenal.


Jacob Barnett is largely considered to be math and science prodigy. He started taking college courses at the very young age of 8. What is really amazing about Jacob Barnett’s story is its fateful beginning. He was diagnosed with autism at the age of 2. So many people doubted that he would still do things like talk or tie his own shoes. But then he started speaking shortly even before he went to third grade in the school. And in this way after gradual progress, he has learned everything.

Today Jacob Barnett is the well-known personality. At the very young he has achieved so much. He has tremendous talent that he is compared to Albert Einstein or many think he is genius like him. So in spite of autism Jacob has proved it that if you have talent then with so many hurdles in between you can achieve anything.

In this way, by different ways, the mathematics, science, and nature are related to each other. This is proven phenomenon.

9 Expert Insights to Increase Your Organic Reach on Facebook

9 Expert Insights to Increase Your Organic Reach on Facebook

You’re probably already using Facebook to engage with your audience.

The platform has established itself as indispensable within the social media marketing industry with 62% of marketers naming it as the most important one in their strategies.

But while 93% of marketers use Facebook advertising regularly, 40% say they’re unsure whether their efforts are working.

And that’s becoming an increasingly difficult question to answer.

Because Facebook’s recent algorithm update prioritizes posts from friends and family, less content from business pages is showing up in users’ News Feeds.

In fact, Facebook Ads expert Jon Loomer warns that measuring only actual, viewable impressions, as opposed to News Feed ticks, could see reach decline by up to 20%.

And as organic reach drops, ad rates continue to skyrocket — increasing by 35% in the last quarter of 2017 alone.

So with organic reach on the decline and advertising becoming more expensive than ever, reaching your audience on the platform isn’t as easy as it used to be.

But it also isn’t impossible.

Fortunately, Facebook offers a comprehensive set of analytics reports for business page owners.

And in this post, you’ll learn nine ways to gather actionable data from these reports, then use that insight to increase your organic reach.

Why organic reach matters

There’s been a continual decline in average organic Facebook page reach over the past few years.

And while that may not be news if you’ve been following the social media marketing industry, there was a more drastic drop from 2016 to 2017.

median organic post reach

This means that marketers across the board are reaching fewer of their followers with the content they post.

But why does this matter?

Can’t you just spend some money and boost your posts so that they reach more users?

That would be the obvious solution — but personally, I don’t recommend it as an alternative to working on your organic reach.

Boosting posts, even with a well-executed strategy, is a temporary approach. Once you stop paying, you stop getting results.

Plus, the posts you boost will typically involve directing users to informational content on your site.

And while that can help you earn traffic, that traffic doesn’t generally convert at a high rate — meaning that the ROI you see will likely be low.

So while boosting posts is an effective way to generate a spike in traffic to a page on your site, it ultimately won’t lead to long-term results.

Achieving and maintaining strong organic reach, on the other hand, can boost your lead generation efforts.

And, having a strong organic reach, can contribute to your sales funnel — making it a much better goal for your Facebook marketing strategy.

How to access Facebook Insights

To access the data that Facebook provides on your business’s results, you’ll first need to navigate to your page and select “Insights” from the menu bar.

insights menu

The main dashboard shows a summary of the previous seven days.

This summary includes data for your total actions on page, pageviews, page previews, page likes, page reach, and page recommendations.

It essentially gives a general overview of your weekly performance, as well as how that performance compares to the previous week.

From here, you can click any of these summaries to access more detailed information or scroll down to see data for your five most recent posts.

This section will show the date and time of each post, the post’s type and caption, as well as the reach and engagement achieved.

The reach metric will also display both organic and boosted numbers if you paid to promote any of your posts listed over the previous seven days.

Finally, your dashboard will also display weekly performance summaries of up to five pages that you’ve designated as “Pages to Watch.”

This feature is designed to help you easily compare your page’s performance with your competitors’ pages.

You can add up to five pages to track. Then this report will display each one’s total page likes as well as their increase in page likes, total posts, and total engagements.

How to use Facebook Insights to increase your reach

So, reaching your audience with organic content is essential for achieving significant results with Facebook.

But if your current approach is just to share links to new content whenever you publish it on your site, it’s unlikely you’ll see the kind of organic reach you want.

Success on the platform requires careful strategy and planning.

And when you use Facebook’s built-in reporting feature, Insights, you can learn valuable data about your audience.

This data will help you create a strategy tailored to their interests and browsing habits.

So if you’re looking to improve your results on the platform, here are nine ways to use Facebook Insights to measure your performance and improve it moving forward.

1. Use the Likes, Comments, and Shares report to identify high-performing content

One of the most popular metrics amongst Facebook marketers is reach.

You can access this data by selecting the “Reach” tab from the column on the left of the page.

Here you’ll see a report showing how many people saw content from your page on any given day.

This is a helpful report for getting a general idea of how many people read or saw your posts over a given time period.

But it doesn’t show which content they saw or whether any of those people engaged with it.

Of course, you can use this graph to identify any spikes in reach, then use those spikes as a starting point for digging deeper into your reports.

In that regard, it makes sense to glance at this report whenever you check in on your page’s results.

But you can’t draw definitive or actionable conclusions from it.

After all, your goal isn’t just to know what your organic reach is — it’s to increase that number.

And one of the best ways to do that is to focus on creating more engaging content.

When a post does well in terms of engagement, this signals to Facebook that users find it interesting. As a result, they’ll distribute that post to even more users.

This means that to achieve high organic reach, you need to create content that generates engagement from your audience.

And you can access this data in the Reactions, Comments, Shares, and More report.

Instead of focusing on reach, this report will help you identify the days on which your content sparked the most reactions among your audience.

Again, this report doesn’t show individual posts — so looking at this data alone won’t tell you which content generated a high number of likes, comments, or shares.

But once you’ve identified days on which your page saw high engagement numbers, you can use that insight to narrow in on specific posts.

This can serve as a starting point for identifying high-performing content.

Plus, you can use it to gauge your overall engagement levels over time.

And while many Facebook marketers mistakenly focus on reach, making engagement-related metrics a priority will give you a much more accurate idea of what you’re doing well.

2. Use the Posts report to compare individual posts

After you’ve used page-wide metrics to get a general idea of your Facebook results, you can use the Posts report to learn more about the performance of individual posts.

Under the Posts tab, scroll down to “All Posts Published.”

This report will list each of your recently-published posts individually, as well as the post’s type, targeting, reach, and engagement.

With this data, you can easily identify the top-performing posts on your page for any given time period.

Here again, though, you’ll want to focus on engagement instead of reach alone.

This is especially important when you consider what this metric really indicates. Every time one of your posts appears in a user’s News Feed, it adds to your reach count.

And when you think about your own browsing habits, the problem becomes apparent.

Many of us tend to scroll mindlessly through our feeds, only stopping when something catches our attention.

And if this is the kind of “reach” you’re generating, it means very little for your business.

If users don’t stop to read your content, their view is essentially useless.

When a user likes, comments on, or shares one of your posts, however, you can be confident that they spent at least a few seconds with your content.

This makes these metrics more reliable indicators of a post’s success. Plus, they can give you a better understanding of which types of content are most interesting to your audience.

Then, you can use this insight to create more of the content they like — leading to more engagement for your page and improving your overall organic reach.

3. Use the Post Types report to learn what your audience wants

Another helpful data set within the Posts section of Insights is the “Post Types” report.

This will show the performance of your most recent posts. But instead of displaying them individually, it shows data based on different types of posts.

When you publish content to your page, you can either post it in the form of a photo, status, link, offer, or video.

This report will show which of those types tend to resonate best with your audience.

After all, every audience is different.

And while visual content performs best on social media, you won’t know for sure if that’s because of your followers or other types of content they prefer until you dig into your own data.

Of course, as a caveat, it’s important to note that the actual content in these posts can have an impact on your followers’ responses.

So if you’ve only published one or two posts within the reporting period, your data may be skewed based on their content.

As a result, this report is most helpful when you’ve been publishing new posts on a regular basis.

But once it’s had enough time to collect significant data, you can use it to shape your content calendar and overall strategy.

The more you post the type of content your audience likes to see, the more effective you’ll be at generating engagement and reaching your goals on the platform.

4. Identify what’s working for your competitors

Looking at post performance is a great way to gauge what your audience wants to see more of. But it’s important to remember that you aren’t limited to monitoring your own content.

Much like with virtually every other form of digital marketing, doing a bit of competitor research is a great way to improve your own strategy.

And Facebook makes that process easy, as long as you know who your competitors are.

From the Posts tab, select “Top Posts from Pages You Watch.”

This report shows data from pages you’ve identified as competitors. And if you haven’t done so yet, you can add to it by selecting the “Add Pages” button at the top of the report.

Then, you’ll see the top content from each of the pages you’ve chosen to monitor in terms of engagement.

The report also includes direct links to each post, making it easy to see the exact content that’s working for your competitors.

Assuming that your audience shares similarities with the audiences of the pages you’ve chosen to monitor, this can be an extremely valuable insight for your business.

Spend some time investigating which post types are working for other businesses in your industry, what kinds of topics they’re posting about, and the tone and style that they use.

Of course, you should never attempt to replicate another company’s strategy directly.

But this is a great way to learn how to most effectively connect with your audience — so that you can create a clearer plan for your own approach.

5. Learn when your fans are online

Many Facebook page admins struggle to identify the best times to post on social media.

If you spend time creating content, you want to make sure that your audience actually sees it — and timing can play a big role in that.

Fortunately, determining when your audience is online doesn’t need to be a game of guesswork.

Facebook provides all of this data under the Posts tab. Simply select “When Your Fans Are Online” from the menu at the top of the report.

Here, you’ll see data from the previous week, showing your total number of fans active on each day of the week.

Then, once you select a day, you can see how many users were active during each hourly interval based on your local time zone.

With this report, there’s no need to guess when you should be posting to reach your audience.

Create a schedule based on when you know they’re most active online, and you can be confident that you aren’t missing any opportunities simply because of timing issues.

6. Use the Net Followers report to track your audience’s growth

Your organic reach depends on many different factors, the most notable of which is Facebook’s algorithm.

But your posts will only ever show up in the feeds of users who’ve chosen to follow you — meaning that your potential organic reach is limited to that number of users.

That means that it’s important to keep an eye on your audience’s growth.

Fortunately, this is an easy metric to monitor using the “Net Followers” report, which you can find under the Followers tab.

While many page managers focus solely on their total number of followers, that metric doesn’t tell the whole story.

When it comes to growing a page, retaining your current followers is just as important as earning new ones.

And this report can show you how you’re doing in that regard.

Plus, if you’re losing followers, this can help you learn why.

If you notice a significant number of unfollowers on a specific day, you’ll want to take a look at what you posted that day.

This can give some insight as to what kinds of content your audience doesn’t like.

This way, you can avoid publishing the kinds of content that cost your page followers — and continue to grow your audience.

7. Use the Actions on Page report to see how Facebook drives important business goals

As with any marketing channel, your goal with Facebook marketing isn’t simply to generate attention on the platform itself.

Ultimately, you want your efforts to translate into meaningful results for your business.

And fortunately, some businesses have seen these types of results remain consistent — or even increase — despite the overall decrease in average page reach.

For example, in one Scribewise study, the company saw a 67% increase in site traffic due to Facebook from December 2017 to January 2018.

fb traffic

So while many social media marketers were panicking about drops in reach, their results actually improved for a more meaningful metric than how often they appear in users’ News Feeds.

And the data in the Actions on Page tab can help you gauge whether your Facebook marketing campaigns are making an impact.

This report shows whether users are taking actions that translate into off-page results.

Actions like asking for directions to your business, clicking your phone number, visiting your website, or clicking the action button on your header.

Depending on your business and social media marketing strategy, not all of these actions will be relevant.

For example, if you’re running an e-commerce store, you wouldn’t expect your followers to ask for directions.

But you would want them to visit your website or click an action button that directs them to shop — and this report is where you can see whether they’re taking those steps.

So to make the most of this report, you’ll first need to determine what kind of action you’re hoping to drive with your page.

And if you haven’t done so yet, you’ll want to create a custom action button. This will show up in your page’s header and direct visitors to take a step that’s important to your business.

action button

Click “Add Button,” and you’ll be prompted to select from a pre-set list of button types.

which button

You can opt to direct users to book an appointment, contact you, visit a specific page on your site, shop or make a donation, or download an app or game.

Once you’ve added your button, you’ll be able to track how many users click it in the Actions on Page report.

This will give you a clearer idea of how your Facebook strategy is contributing to your overall marketing goals.

8. Use Video Insights to monitor performance

Today, video is one of the best ways to engage Facebook users. In fact, 12 of the 14 most viral Facebook posts in 2017 were videos.

Facebook has even explicitly stated that video generates more engagement.

It’s clearly a compelling medium — so it should come as no surprise that 81% of marketers are using it as part of their strategies.

And videos don’t have to be complicated or involve high production values to generate results, either.

Just take a look at how Inspiralized uses videos created with Instagram’s Boomerang feature to attract their audience’s attention:

pasted image 0

So if you’re not using video yet as part of your strategy, there’s no reason not to try publishing a few simple posts and see how your audience responds.

Then, once you do, Facebook’s Video Insights are a great way to monitor your performance.

Click the Video tab, and you’ll first see an overview of your page’s Video Views.

video views

This report counts each time a user watches three seconds or more of one of your videos as a view.

But if you scroll a little farther down the page, you’ll also see a report showing only views of ten or more seconds.

10 second views

If your video is less than ten seconds, Facebook will instead use this report to show users who watch 97% of it.

Either way, this report is an excellent way to see which of your videos are effective in engaging your audience.

If a user spends ten or more seconds watching your content, they’re clearly interested — and that means a lot more than the type of view included in the standard reach metric.

From here, you can also click any video to access more data about that individual post.

individual video insights

This data includes peak live viewers, average watch time, and total minutes viewed.

9. Learn who your followers are

The more you know about your followers, the more effective you’ll be in creating content that’s relevant to their needs and interests.

You can access Facebook’s data about who follows your page by navigating to the People tab, then selecting “Your Followers.”

It’s important to note that by default, Facebook will show data on your fans, not your followers.

And while you’ll often see these terms used interchangeably, there’s an important distinction to make.

Fans “like” your page, but may have opted not to see your posts in their feeds. Followers, on the other hand, have indicated that they want to see your content.

That means that while these audiences may be extremely similar, followers are a better indicator of who’s seeing and interacting with your posts.

Conclusion

Engaging your audience on Facebook is no longer as simple as remembering to publish a new post once or twice a week.

But using the reports above, you can gain valuable insight into your audience’s interests and browsing habits.

Focus on engagement rather than reach because someone who is engaging with your content is more likely to buy than someone who just scrolled past it on their News Feed.

Compare post types and individual posts to see what’s working for you. Then check out what’s working for your competitors.

Once you know what types of content your audience likes, find out when they’re online and post at peak times so they actually see it.

And don’t forget video. It’s one of the best ways to engage your audience.

Try a few video posts and see how your audience responds.

Finally, track your audience growth and business goals to make sure your content is connecting.

When you shape your strategy around what they want to see, you’ll be much more successful in achieving the reach and engagement you want.

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities

Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.

That growth rate means the platform’s gaining momentum – it took Pinterest 6 months to go from 150m to 175m users, and 5 months to reach their next milestone of 200m users. Adding another 50 million since September means the platform is now gaining 25m new users every four months, on average – so again, a marginally faster growth rate.

For comparison, over the last year, Twitter has added 9 million MAU, while Snapchat has added 25m (though important to note Snap’s are daily active users – they don’t publish MAU stats)

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities | Social Media Today

Of course, Pinterest’s 250m total is still well behind Facebook, Instagram and Twitter, but the growth rate is relevant to note, particularly given the platform’s evolving focus on eCommerce, shifting away from being a social network, as such.

Targeting shopping opportunities has lead to Pinterest becoming a better platform for driving purchase intent – according to Pinterest’s data, 90% of weekly Pinners use the app to make purchase decisions, while 78% of Pinners say content from brands on the platform is helpful.

Such findings are also backed up by comparative data – check out this slide from one of the recent Mary Meeker Internet Trends reports.

Instagram, through its slow roll-out of Shopping Tags and (potentially) in-stream payments, will likely become more of a challenger on this front. But still, there’s clearly a lot of opportunity in Pinterest, which many brands are likely overlooking.

Though even with these stats, the platform isn’t growing as fast as they had projected. Back in 2015, TechCrunch obtained documents which showed that Pinterest had been targeting 329 million MAU, and $2.8 billion in revenue by the end of 2018. The app’s not quite at that level – the user growth target is not wildly off, while Pinterest reportedly brought in $473 million in revenue in 2017. That still represents 58% revenue growth, year-over-year, but it does seem that Pinterest’s targets were more ambitious, as opposed to aggressive, a few years back.

But still, the opportunities are rising in the app, and there are now more ways than ever for advertisers to use the platform to reach an expanding, shopping-focused, audience, including search and video ads, quick promotion tools, ‘Shop the Look’ ads and more.

Pinterest will also continue to develop its innovative Lens tool, with more than 600 million visual searches now conducted in the app each month.

The next phase of Lens could include AR tools, which enable users to digitally place items within their homes, providing more context for potential purchases.

The platform’s not as big as Facebook, you’re not going to get as much reach on Pinterest. But you might just generate more sales by getting your products in front of a highly targeted, spend-ready audience.

If you’ve not considered it before, maybe these latest figures will have you re-thinking where Pinterest might fit into your digital marketing strategy.