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How to install Laravel on a cPanel Server

How to install Laravel on a cPanel Server

We will show you, how to install Laravel on  a  cPanel server. Laravel is the most starred PHP framework on Github and also the most preferred framework of PHP developers . This guide should work on other Linux VPS systems as well but was tested and written for a cPanel VPS.

This guide assumes that you already have:

  • PHP 5.6.4 or later (PHP 7 is highly recommended)
  • OpenSSL, Mbstring, PDO, Tokenizer, PHP and XML Extensions
  • Apache

1. Login to your VPS via SSH

ssh root@my_server

2. Update the system and install necessary packages

yum update
yum install git curl

3. Install composer

Composer is a dependency manager for PHP with which you can install packages. Composer will pull in all the required libraries and dependencies you need for your project.

curl -sS https://getcomposer.org/installer | php
mv composer.phar /usr/local/bin/composer

4. Install Laravel

Installing Laravel is a pretty straightforward process, in this post we will install Laravel using the composer create-project command.

Switch to the domain root directory:

cd /home/USERNAME/public_html/

and install Laravel using the composer create-project command (Be sure to include the dot (.) at the end of the command.):

composer create-project --prefer-dist laravel/laravel .

If you are logged in as a root or another sudo user you will need to set the correct ownership and permissions:

chown -R USERNAME:USERNAME /home/USERNAME/public_html/

Do not forget to change ‘USERNAME’ with the actual username.

5. Configure cPanel

We need to edit the default web server document root and change it from public_html to public as required by Laravel.

Change Document Root for an Addon domain

Login to your cPanel at: https://YOUR_SERER_IP:2083 and in the ‘Domains’ section click on the ‘Addon Domains’. In the new window you will see a list of all your addon domains, click on the edit icon next to the domain’s document root path and enter the new path, for example /public_html/laravel-addon-domain.com/public.

6. Change Document Root for a Primary domain

To change the main/primary domain Document Root you need to have SSH root access to your server. Open the following file:

nano /var/cpanel/userdata/USERNAME/MY_LARAVEL_DOMAIN.COM

and change the documentroot value, just add public at the end of the path, for example:

documentroot: /home/USERNAME/public_html/public

If you have an SSL certificate for your domain you also need to edit the documentroot value in the following file:

/var/cpanel/userdata/USERNAME/MY_LARAVEL_DOMAIN.COM_SSL

Do not forget to change ‘USERNAME’ with the actual username and MY_LARAVEL_DOMAIN.COM with the actual domain.

Finally save the file and rebuild the Apache configuration:

/scripts/rebuildhttpdconf && service httpd restart

That’s it. You have successfully installed and configured Laravel on your cPanel. For more information about Laravel, please refer to the official Laravel documentation and for more information about cPanel please refer to their official cPanel documentation .


Of course, you don’t have to to install Laravel on a cPanel Server, by yourself if you use our Laravel Hosting, in which case you can simply ask our expert Linux admins to to install Laravel on a cPanel Server  for you. They are available 24×7 and will take care of your request immediately.

 

What WooCart is and how it’s going to address WooCommerce’s disadvantages

What WooCart is and how it’s going to address WooCommerce’s disadvantages

WooCart is “WooCommerce as a Platform”. Think of it as a hosted WooCommerce solution. But we won’t just host your store. We’ll do a lot more, making WooCommerce easier to use, simpler to run, faster to visit, and more secure to host.

WooCart is Easy

We’ll start with the most painful element for all new users: setup. WooCart will offer a 1-click country setup. This means we’ll set up your store with the local taxes and shipping methods configured and with the local legal content provided (privacy policy, refund policy, shipping pages etc.). With one click, WooCart will save you hours of research and frustration.

We’ll feature the most popular themes and plugins that have been tested on the WooCart platform so you’ll know they’re stable and working well. No more outdated and broken plugins and themes.

With each WooCart store, you will also receive preconfigured IMAP mailbox that you’ll be able to use in a web client or in your preferred desktop client.

WooCart is Fast

Page speed is one of the most important elements of an online store. If it doesn’t load fast, conversion rates suffer. But performance optimization is really hard to do when you don’t know how things work under the hood. So we’ll make sure your store is super optimized right out of the box. We’ll also give you information on what’s making it slow so that you can remove plugins that drag the store down.

When visitors search for products, they need to see the results in a second. Default search is sub-optimal so we’ll integrate Algolia for lightning-fast search results which are proven to increase conversions.

We’ll do automatic scaling of resources. There is nothing worse than seeing your ad campaign go viral only to have your host shut down the site.

WooCart is Safe

SSL (HTTPS in the address) is a must for stores. But if you’re new to online selling, setting it up is not easy. So we’ll automatically install and setup free SSL from Let’s Encrypt.

Because you never know what can go wrong, we’ll also do daily backups.

Staging stores. Staging is becoming more popular with a lot of hosts but WooCart will offer staging specifically for WooCommerce stores. This way you can test everything before publishing on the live store without fearing that an update will break your site.

Security setup. No more testing and installing a bunch of different security plugins. Having a platform with thousands of sites hosted will help us block malicious attacks a lot faster and easier than a single plugin on a regular host. You will sleep easier knowing that your site is safe from attacks.

  1. No vendor lock-in! WooCart will still run and host WooCommerce that millions of people use and like for the flexibility, low cost, and customizations. If you don’t like what WooCart offers, you can just download the files and move to a regular host.

THE RELATIONSHIP BETWEEN MATHEMATICS, SCIENCE, AND NATURE

 

Those who don’t know mathematics it is tough to get through a real feeling as to the prettiness. Then it is difficult to feel the inherent beauty of nature. So if you want to know about nature and want to appreciate it, it is essential to understand the language that nature speaks.

When we learn more about nature, it becomes gradually evident that an accurate statement about nature is essentially mathematical. Everything else is a guess. So mathematics is an exact science. This is because nature is mathematical; any science that aims to explain nature is totally dependent on mathematics.  It is no possible to exaggerate this point.

Nature is distinctively mathematical, and nature speaks to us in mathematics. We just have to listen. Also, it is said that ‘mathematics is science without limit’ and that ‘mathematics is the language we write science’. So here are any examples on this point who has written an equation that is Paul Dirac and the live example is Jacob Barnett.

Mathematics is a language for conveying relations. Science tries to find the invariant relationships in nature. Any knowledge is about relationships. Any living creature is in relation to a nature by way of its body. The configuration of this relation is fixed in the sense-acting system of the living creature displaying as a mirror nature from a particular viewpoint.

The basic of mathematics and science is inherent and it is why we could afterward rediscover this by creating science and mathematics.  The relations between mathematics, science, and nature provide very rich abundant ground for good questions and thoughts.

Nature is the world or universe as it occurs. Science is the process of analysis the world, to know how it works. Mathematics is the language we use to convey the value of many measurements such as quantity, time, length, energy, and much more. Also, it is used to compare the interactions or happenings we observe.

Mathematics is one of the essential tools used by science or physical science to reveal the workings of nature. Those are mostly out of straight sight of the unassisted senses. Also, physical science is the best method formulated to understand how the world works. But this science does have limitations.

So there are many assumptions about the relationships between mathematics, science, and nature. But there is one example of it. Jacob Barnett is the perfect example of this relationship. As we know Jacob is the young boy with autism. But he is the genius as he has explained about the math and science. So he is a boy with exceptional qualities and abilities. In a way, he has described these topic or theories that are phenomenal.


Jacob Barnett is largely considered to be math and science prodigy. He started taking college courses at the very young age of 8. What is really amazing about Jacob Barnett’s story is its fateful beginning. He was diagnosed with autism at the age of 2. So many people doubted that he would still do things like talk or tie his own shoes. But then he started speaking shortly even before he went to third grade in the school. And in this way after gradual progress, he has learned everything.

Today Jacob Barnett is the well-known personality. At the very young he has achieved so much. He has tremendous talent that he is compared to Albert Einstein or many think he is genius like him. So in spite of autism Jacob has proved it that if you have talent then with so many hurdles in between you can achieve anything.

In this way, by different ways, the mathematics, science, and nature are related to each other. This is proven phenomenon.

9 Expert Insights to Increase Your Organic Reach on Facebook

9 Expert Insights to Increase Your Organic Reach on Facebook

You’re probably already using Facebook to engage with your audience.

The platform has established itself as indispensable within the social media marketing industry with 62% of marketers naming it as the most important one in their strategies.

But while 93% of marketers use Facebook advertising regularly, 40% say they’re unsure whether their efforts are working.

And that’s becoming an increasingly difficult question to answer.

Because Facebook’s recent algorithm update prioritizes posts from friends and family, less content from business pages is showing up in users’ News Feeds.

In fact, Facebook Ads expert Jon Loomer warns that measuring only actual, viewable impressions, as opposed to News Feed ticks, could see reach decline by up to 20%.

And as organic reach drops, ad rates continue to skyrocket — increasing by 35% in the last quarter of 2017 alone.

So with organic reach on the decline and advertising becoming more expensive than ever, reaching your audience on the platform isn’t as easy as it used to be.

But it also isn’t impossible.

Fortunately, Facebook offers a comprehensive set of analytics reports for business page owners.

And in this post, you’ll learn nine ways to gather actionable data from these reports, then use that insight to increase your organic reach.

Why organic reach matters

There’s been a continual decline in average organic Facebook page reach over the past few years.

And while that may not be news if you’ve been following the social media marketing industry, there was a more drastic drop from 2016 to 2017.

median organic post reach

This means that marketers across the board are reaching fewer of their followers with the content they post.

But why does this matter?

Can’t you just spend some money and boost your posts so that they reach more users?

That would be the obvious solution — but personally, I don’t recommend it as an alternative to working on your organic reach.

Boosting posts, even with a well-executed strategy, is a temporary approach. Once you stop paying, you stop getting results.

Plus, the posts you boost will typically involve directing users to informational content on your site.

And while that can help you earn traffic, that traffic doesn’t generally convert at a high rate — meaning that the ROI you see will likely be low.

So while boosting posts is an effective way to generate a spike in traffic to a page on your site, it ultimately won’t lead to long-term results.

Achieving and maintaining strong organic reach, on the other hand, can boost your lead generation efforts.

And, having a strong organic reach, can contribute to your sales funnel — making it a much better goal for your Facebook marketing strategy.

How to access Facebook Insights

To access the data that Facebook provides on your business’s results, you’ll first need to navigate to your page and select “Insights” from the menu bar.

insights menu

The main dashboard shows a summary of the previous seven days.

This summary includes data for your total actions on page, pageviews, page previews, page likes, page reach, and page recommendations.

It essentially gives a general overview of your weekly performance, as well as how that performance compares to the previous week.

From here, you can click any of these summaries to access more detailed information or scroll down to see data for your five most recent posts.

This section will show the date and time of each post, the post’s type and caption, as well as the reach and engagement achieved.

The reach metric will also display both organic and boosted numbers if you paid to promote any of your posts listed over the previous seven days.

Finally, your dashboard will also display weekly performance summaries of up to five pages that you’ve designated as “Pages to Watch.”

This feature is designed to help you easily compare your page’s performance with your competitors’ pages.

You can add up to five pages to track. Then this report will display each one’s total page likes as well as their increase in page likes, total posts, and total engagements.

How to use Facebook Insights to increase your reach

So, reaching your audience with organic content is essential for achieving significant results with Facebook.

But if your current approach is just to share links to new content whenever you publish it on your site, it’s unlikely you’ll see the kind of organic reach you want.

Success on the platform requires careful strategy and planning.

And when you use Facebook’s built-in reporting feature, Insights, you can learn valuable data about your audience.

This data will help you create a strategy tailored to their interests and browsing habits.

So if you’re looking to improve your results on the platform, here are nine ways to use Facebook Insights to measure your performance and improve it moving forward.

1. Use the Likes, Comments, and Shares report to identify high-performing content

One of the most popular metrics amongst Facebook marketers is reach.

You can access this data by selecting the “Reach” tab from the column on the left of the page.

Here you’ll see a report showing how many people saw content from your page on any given day.

This is a helpful report for getting a general idea of how many people read or saw your posts over a given time period.

But it doesn’t show which content they saw or whether any of those people engaged with it.

Of course, you can use this graph to identify any spikes in reach, then use those spikes as a starting point for digging deeper into your reports.

In that regard, it makes sense to glance at this report whenever you check in on your page’s results.

But you can’t draw definitive or actionable conclusions from it.

After all, your goal isn’t just to know what your organic reach is — it’s to increase that number.

And one of the best ways to do that is to focus on creating more engaging content.

When a post does well in terms of engagement, this signals to Facebook that users find it interesting. As a result, they’ll distribute that post to even more users.

This means that to achieve high organic reach, you need to create content that generates engagement from your audience.

And you can access this data in the Reactions, Comments, Shares, and More report.

Instead of focusing on reach, this report will help you identify the days on which your content sparked the most reactions among your audience.

Again, this report doesn’t show individual posts — so looking at this data alone won’t tell you which content generated a high number of likes, comments, or shares.

But once you’ve identified days on which your page saw high engagement numbers, you can use that insight to narrow in on specific posts.

This can serve as a starting point for identifying high-performing content.

Plus, you can use it to gauge your overall engagement levels over time.

And while many Facebook marketers mistakenly focus on reach, making engagement-related metrics a priority will give you a much more accurate idea of what you’re doing well.

2. Use the Posts report to compare individual posts

After you’ve used page-wide metrics to get a general idea of your Facebook results, you can use the Posts report to learn more about the performance of individual posts.

Under the Posts tab, scroll down to “All Posts Published.”

This report will list each of your recently-published posts individually, as well as the post’s type, targeting, reach, and engagement.

With this data, you can easily identify the top-performing posts on your page for any given time period.

Here again, though, you’ll want to focus on engagement instead of reach alone.

This is especially important when you consider what this metric really indicates. Every time one of your posts appears in a user’s News Feed, it adds to your reach count.

And when you think about your own browsing habits, the problem becomes apparent.

Many of us tend to scroll mindlessly through our feeds, only stopping when something catches our attention.

And if this is the kind of “reach” you’re generating, it means very little for your business.

If users don’t stop to read your content, their view is essentially useless.

When a user likes, comments on, or shares one of your posts, however, you can be confident that they spent at least a few seconds with your content.

This makes these metrics more reliable indicators of a post’s success. Plus, they can give you a better understanding of which types of content are most interesting to your audience.

Then, you can use this insight to create more of the content they like — leading to more engagement for your page and improving your overall organic reach.

3. Use the Post Types report to learn what your audience wants

Another helpful data set within the Posts section of Insights is the “Post Types” report.

This will show the performance of your most recent posts. But instead of displaying them individually, it shows data based on different types of posts.

When you publish content to your page, you can either post it in the form of a photo, status, link, offer, or video.

This report will show which of those types tend to resonate best with your audience.

After all, every audience is different.

And while visual content performs best on social media, you won’t know for sure if that’s because of your followers or other types of content they prefer until you dig into your own data.

Of course, as a caveat, it’s important to note that the actual content in these posts can have an impact on your followers’ responses.

So if you’ve only published one or two posts within the reporting period, your data may be skewed based on their content.

As a result, this report is most helpful when you’ve been publishing new posts on a regular basis.

But once it’s had enough time to collect significant data, you can use it to shape your content calendar and overall strategy.

The more you post the type of content your audience likes to see, the more effective you’ll be at generating engagement and reaching your goals on the platform.

4. Identify what’s working for your competitors

Looking at post performance is a great way to gauge what your audience wants to see more of. But it’s important to remember that you aren’t limited to monitoring your own content.

Much like with virtually every other form of digital marketing, doing a bit of competitor research is a great way to improve your own strategy.

And Facebook makes that process easy, as long as you know who your competitors are.

From the Posts tab, select “Top Posts from Pages You Watch.”

This report shows data from pages you’ve identified as competitors. And if you haven’t done so yet, you can add to it by selecting the “Add Pages” button at the top of the report.

Then, you’ll see the top content from each of the pages you’ve chosen to monitor in terms of engagement.

The report also includes direct links to each post, making it easy to see the exact content that’s working for your competitors.

Assuming that your audience shares similarities with the audiences of the pages you’ve chosen to monitor, this can be an extremely valuable insight for your business.

Spend some time investigating which post types are working for other businesses in your industry, what kinds of topics they’re posting about, and the tone and style that they use.

Of course, you should never attempt to replicate another company’s strategy directly.

But this is a great way to learn how to most effectively connect with your audience — so that you can create a clearer plan for your own approach.

5. Learn when your fans are online

Many Facebook page admins struggle to identify the best times to post on social media.

If you spend time creating content, you want to make sure that your audience actually sees it — and timing can play a big role in that.

Fortunately, determining when your audience is online doesn’t need to be a game of guesswork.

Facebook provides all of this data under the Posts tab. Simply select “When Your Fans Are Online” from the menu at the top of the report.

Here, you’ll see data from the previous week, showing your total number of fans active on each day of the week.

Then, once you select a day, you can see how many users were active during each hourly interval based on your local time zone.

With this report, there’s no need to guess when you should be posting to reach your audience.

Create a schedule based on when you know they’re most active online, and you can be confident that you aren’t missing any opportunities simply because of timing issues.

6. Use the Net Followers report to track your audience’s growth

Your organic reach depends on many different factors, the most notable of which is Facebook’s algorithm.

But your posts will only ever show up in the feeds of users who’ve chosen to follow you — meaning that your potential organic reach is limited to that number of users.

That means that it’s important to keep an eye on your audience’s growth.

Fortunately, this is an easy metric to monitor using the “Net Followers” report, which you can find under the Followers tab.

While many page managers focus solely on their total number of followers, that metric doesn’t tell the whole story.

When it comes to growing a page, retaining your current followers is just as important as earning new ones.

And this report can show you how you’re doing in that regard.

Plus, if you’re losing followers, this can help you learn why.

If you notice a significant number of unfollowers on a specific day, you’ll want to take a look at what you posted that day.

This can give some insight as to what kinds of content your audience doesn’t like.

This way, you can avoid publishing the kinds of content that cost your page followers — and continue to grow your audience.

7. Use the Actions on Page report to see how Facebook drives important business goals

As with any marketing channel, your goal with Facebook marketing isn’t simply to generate attention on the platform itself.

Ultimately, you want your efforts to translate into meaningful results for your business.

And fortunately, some businesses have seen these types of results remain consistent — or even increase — despite the overall decrease in average page reach.

For example, in one Scribewise study, the company saw a 67% increase in site traffic due to Facebook from December 2017 to January 2018.

fb traffic

So while many social media marketers were panicking about drops in reach, their results actually improved for a more meaningful metric than how often they appear in users’ News Feeds.

And the data in the Actions on Page tab can help you gauge whether your Facebook marketing campaigns are making an impact.

This report shows whether users are taking actions that translate into off-page results.

Actions like asking for directions to your business, clicking your phone number, visiting your website, or clicking the action button on your header.

Depending on your business and social media marketing strategy, not all of these actions will be relevant.

For example, if you’re running an e-commerce store, you wouldn’t expect your followers to ask for directions.

But you would want them to visit your website or click an action button that directs them to shop — and this report is where you can see whether they’re taking those steps.

So to make the most of this report, you’ll first need to determine what kind of action you’re hoping to drive with your page.

And if you haven’t done so yet, you’ll want to create a custom action button. This will show up in your page’s header and direct visitors to take a step that’s important to your business.

action button

Click “Add Button,” and you’ll be prompted to select from a pre-set list of button types.

which button

You can opt to direct users to book an appointment, contact you, visit a specific page on your site, shop or make a donation, or download an app or game.

Once you’ve added your button, you’ll be able to track how many users click it in the Actions on Page report.

This will give you a clearer idea of how your Facebook strategy is contributing to your overall marketing goals.

8. Use Video Insights to monitor performance

Today, video is one of the best ways to engage Facebook users. In fact, 12 of the 14 most viral Facebook posts in 2017 were videos.

Facebook has even explicitly stated that video generates more engagement.

It’s clearly a compelling medium — so it should come as no surprise that 81% of marketers are using it as part of their strategies.

And videos don’t have to be complicated or involve high production values to generate results, either.

Just take a look at how Inspiralized uses videos created with Instagram’s Boomerang feature to attract their audience’s attention:

pasted image 0

So if you’re not using video yet as part of your strategy, there’s no reason not to try publishing a few simple posts and see how your audience responds.

Then, once you do, Facebook’s Video Insights are a great way to monitor your performance.

Click the Video tab, and you’ll first see an overview of your page’s Video Views.

video views

This report counts each time a user watches three seconds or more of one of your videos as a view.

But if you scroll a little farther down the page, you’ll also see a report showing only views of ten or more seconds.

10 second views

If your video is less than ten seconds, Facebook will instead use this report to show users who watch 97% of it.

Either way, this report is an excellent way to see which of your videos are effective in engaging your audience.

If a user spends ten or more seconds watching your content, they’re clearly interested — and that means a lot more than the type of view included in the standard reach metric.

From here, you can also click any video to access more data about that individual post.

individual video insights

This data includes peak live viewers, average watch time, and total minutes viewed.

9. Learn who your followers are

The more you know about your followers, the more effective you’ll be in creating content that’s relevant to their needs and interests.

You can access Facebook’s data about who follows your page by navigating to the People tab, then selecting “Your Followers.”

It’s important to note that by default, Facebook will show data on your fans, not your followers.

And while you’ll often see these terms used interchangeably, there’s an important distinction to make.

Fans “like” your page, but may have opted not to see your posts in their feeds. Followers, on the other hand, have indicated that they want to see your content.

That means that while these audiences may be extremely similar, followers are a better indicator of who’s seeing and interacting with your posts.

Conclusion

Engaging your audience on Facebook is no longer as simple as remembering to publish a new post once or twice a week.

But using the reports above, you can gain valuable insight into your audience’s interests and browsing habits.

Focus on engagement rather than reach because someone who is engaging with your content is more likely to buy than someone who just scrolled past it on their News Feed.

Compare post types and individual posts to see what’s working for you. Then check out what’s working for your competitors.

Once you know what types of content your audience likes, find out when they’re online and post at peak times so they actually see it.

And don’t forget video. It’s one of the best ways to engage your audience.

Try a few video posts and see how your audience responds.

Finally, track your audience growth and business goals to make sure your content is connecting.

When you shape your strategy around what they want to see, you’ll be much more successful in achieving the reach and engagement you want.

10 Reasons Why Your Small Business Needs a Website

10 Reasons Why Your Small Business Needs a Website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.

These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

With so many low priced online services, there’s really no excuse to keep putting it off.

Still not sure how having a website will help you grow your business?

Here are ten reasons every business needs a website:

1. Your customers expect it.

If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they wantfrom a business website.

2. It provides social proof.

Ninety percent of consumers claim that online reviews influence their buying decisions.

You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. You control the narrative.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. More bang for your buck.

When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.

5. You don’t need extensive coding or technical skills.

Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.

6. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

7. Never put up the ‘closed for business’ sign again.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

8. You’ll show up in Google search results.

Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

9. Create a resource center for your staff.

In addition to helping customers, your business website can also benefit your own employees.

Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.

10. Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities

Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.

That growth rate means the platform’s gaining momentum – it took Pinterest 6 months to go from 150m to 175m users, and 5 months to reach their next milestone of 200m users. Adding another 50 million since September means the platform is now gaining 25m new users every four months, on average – so again, a marginally faster growth rate.

For comparison, over the last year, Twitter has added 9 million MAU, while Snapchat has added 25m (though important to note Snap’s are daily active users – they don’t publish MAU stats)

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities | Social Media Today

Of course, Pinterest’s 250m total is still well behind Facebook, Instagram and Twitter, but the growth rate is relevant to note, particularly given the platform’s evolving focus on eCommerce, shifting away from being a social network, as such.

Targeting shopping opportunities has lead to Pinterest becoming a better platform for driving purchase intent – according to Pinterest’s data, 90% of weekly Pinners use the app to make purchase decisions, while 78% of Pinners say content from brands on the platform is helpful.

Such findings are also backed up by comparative data – check out this slide from one of the recent Mary Meeker Internet Trends reports.

Instagram, through its slow roll-out of Shopping Tags and (potentially) in-stream payments, will likely become more of a challenger on this front. But still, there’s clearly a lot of opportunity in Pinterest, which many brands are likely overlooking.

Though even with these stats, the platform isn’t growing as fast as they had projected. Back in 2015, TechCrunch obtained documents which showed that Pinterest had been targeting 329 million MAU, and $2.8 billion in revenue by the end of 2018. The app’s not quite at that level – the user growth target is not wildly off, while Pinterest reportedly brought in $473 million in revenue in 2017. That still represents 58% revenue growth, year-over-year, but it does seem that Pinterest’s targets were more ambitious, as opposed to aggressive, a few years back.

But still, the opportunities are rising in the app, and there are now more ways than ever for advertisers to use the platform to reach an expanding, shopping-focused, audience, including search and video ads, quick promotion tools, ‘Shop the Look’ ads and more.

Pinterest will also continue to develop its innovative Lens tool, with more than 600 million visual searches now conducted in the app each month.

The next phase of Lens could include AR tools, which enable users to digitally place items within their homes, providing more context for potential purchases.

The platform’s not as big as Facebook, you’re not going to get as much reach on Pinterest. But you might just generate more sales by getting your products in front of a highly targeted, spend-ready audience.

If you’ve not considered it before, maybe these latest figures will have you re-thinking where Pinterest might fit into your digital marketing strategy.

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